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16. 10 Questions - Building Detailed Persona Profiles

Making sure your personas have all the details you need

The Dream Team Builder is generally great at building fantastic persona profiles from the information you provide in the 10 Questions. Sometimes, though, you have to talk it through with them to make sure they give you the level of detail you need.

I like to make sure my personas all have:

  • Character Strengths

  • Character Weaknesses

  • Pet Peeves

  • Team dynamics - w…

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